Ferrari: a journey into the legend of Maranello
When discussing Modena, thoughts immediately turn to Ferrari, the renowned automaker founded in 1947 by Enzo Ferrari in Maranello, where it still has its headquarters. In Fiorano, there is the circuit where the famous sports cars engage in thrilling races.
Enzo Ferrari, nicknamed “The Drake” by his colleagues, founded a company specialized in the production of sports cars, both in Formula One and Gran Turismo sectors. However, his goal went beyond merely producing competition cars: he aimed to elevate Italy’s prestige in the global automotive landscape through a globally recognized brand.
Ferrari aspired to make every Italian fall in love with the brand, not only through historic feats like Niki Lauda’s first victory, Michael Schumacher’s five years of dominance, and Charles Leclerc’s recent triumph at Monza in 2019, but also for the hard work and dedication behind these successes.
Enzo’s desire was for Ferrari to be admired not only for its race cars but also for its high-end sports cars, capable of competing with prestigious German brands known for innovation, safety, and elegance.
In Modena, Ferrari is more than just a company: it is a symbol of national pride that transcends the boundaries of Formula Uno circuits. Working for Ferrari means being part of a family that has passed down principles and values through generations via the iconic symbol of the prancing horse, whose imposing statue stands in the square in Maranello, celebrated at every victory with red scarves.
The logo of the prancing horse on a yellow background originates from an anecdote told by Ferrari himself: after his first victory in Ravenna, Countess Paolina Baracca suggested he adopt the image of the black horse, a lucky charm remembered by her aviator son. Yellow was chosen to represent Modena, the city that gave birth to Ferrari and made it famous in the racing world.
Those wishing to immerse themselves in the atmosphere of the Formula One Grand Prix in Modena or explore the emblematic sites of this historic brand can opt for a stay at the Executive Spa Hotel in Fiorano. This experience can include exclusive packages to drive an authentic red Ferrari on the nearby Fiorano circuit, where, with a bit of luck, it is also possible to watch the drivers’ training sessions.