Driving simulators in Motor Valley: immersive experiences for tourists and fans
In the land where legends such as Ferrari, Lamborghini, Ducati and Maserati were born, the motoring experience is evolving with technology. Professional driving simulators are revolutionising the way tourists and fans experience Motor Valley, offering immersive experiences that combine excitement, realism and interaction. From museums to experience centres, today it is possible to sit behind the virtual wheel of a supercar and tackle the world’s most iconic circuits without leaving Emilia-Romagna.
Where to try the best simulators in Motor Valley
Motor Valley is home to numerous facilities offering state-of-the-art simulators, suitable for both professionals and enthusiasts. The Ferrari Museum in Maranello is one of the best known: here, visitors can challenge themselves in a highly realistic simulation. The Lamborghini Museum in Sant’Agata Bolognese also offers dynamic virtual experiences, as does the Ducati Museum, which offers motorcycle simulators with realistic feedback. Outside the museums, centres such as the Dallara Academy and the F1 simulator at the Imola Autodrome are unmissable stops for those seeking high-speed thrills.
Cutting-edge technology for total realism
The simulators used in Motor Valley are not simple video games, but professional tools equipped with dynamic cockpits, racing wheels, high-precision pedals and augmented reality systems. Some models are designed in collaboration with the car manufacturers themselves and used by drivers for training. The level of realism is such that it replicates the sensation of acceleration, braking and G-force, making each session not only a visual experience but also a physical one. This type of technology is able to fully engage the visitor, transforming their passion for motorsports into an unforgettable memory.
An inclusive experience for all ages and levels
One of the strengths of driving simulators is their accessibility: they appeal to a wide audience, from children to adults, from novices to experienced drivers. The game and simulation modes are often customisable, with options ranging from assisted driving to realistic simulation with manual transmission. This makes the experience perfect for both curious tourists and the most demanding fans who want to test their limits on legendary tracks such as Monza or Imola. Groups and families also find simulators to be an engaging and educational activity that combines fun and motor racing culture.
Experiential tourism and promotion of the territory
The introduction of driving simulators in museums and tourist attractions represents a fundamental step towards a new generation of experiential tourism. These technologies not only attract visitors from all over the world, but also enhance the motoring heritage of Emilia-Romagna, offering an interactive and contemporary experience. Events such as Motor Valley Fest, which attracts thousands of enthusiasts every year, are increasingly incorporating simulators and virtual reality into their offerings. This is a smart way to combine tradition and innovation, and to convey a passion for motorsports in an accessible and engaging way.
Experience the thrill of driving in the land of motors
Driving simulators are one of the most modern and engaging ways to experience Motor Valley. They are not just tourist attractions, but real experiential tools that take visitors into the heart of motorsport, promoting the technical culture and technological excellence of the region. For those who love speed, precision and adrenaline, there is no better place than Emilia-Romagna to get behind the wheel… even if it is virtual.