Emilia Romagna is a paradise for motor enthusiasts, thanks to the Motor Valley, a unique territory in the world where the most iconic automotive and motorcycle brands are concentrated, legendary circuits and museums dedicated to Italian motoring excellence.
A tour of the Motor Valley is an unforgettable experience to immerse yourself in the heart of this passion, discovering the history, the places and the protagonists that have made Emilia Romagna the world capital of engines.

The heart of the Motor Valley

The Motor Valley stretches along the Via Emilia, embracing cities such as Modena, Bologna, Parma and Rimini. This route allows you to explore:
• Company museums, where cars and motorcycles that have made history are exhibited.
• Open factories, where you can watch the production of supercars and dream bikes.
• Legendary circuits, where you can experience the adrenaline of competitions.

Unmissable stages of the tour

1. Ferrari Museum (Maranello and Modena)
The Ferrari Museum in Maranello is the heart of the Cavallino Rampante, where you can discover the history of the brand, admire iconic models and experience the adrenaline with the F1 Simulator. A few kilometres away, the Enzo Ferrari Museum in Modena recounts the life of its founder and houses an extraordinary collection of historic cars.

Not to be missed:
• Tour of the Ferrari factory;
• The “Fiorano track”, test circuit of the Cavallino Rampante.

2. Lamborghini Museum (Sant’Agata Bolognese)
The Lamborghini Museum celebrates the innovation and design of the brand founded by Ferruccio Lamborghini. From historical models, such as the legendary Miura, to modern supercars, such as the Aventador, the museum is a must for fans.

Exclusive experience:
Take part in the factory tour, where you can see firsthand the hand-crafted production of Lamborghini cars.

3. Ducati Museum (Borgo Panigale)
For lovers of two wheels, the Ducati Museum in Bologna is a temple dedicated to speed and engineering. The museum traces the history of the brand, from the first motorcycles to the extraordinary successes in international competitions.

Highlight:
Visit the motorcycle production line, where you can see how Ducati models are born.

4. Maserati Museum (Modena)
Located in the heart of Modena, the Maserati Museum offers a glimpse into the history of one of the world’s most elegant and performing brands. The models on display range from 1930s racing cars to modern Grand Tourers.
5. Legendary circuits
Circuit of Imola (Enzo and Dino Ferrari)
An iconic circuit, famous for hosting Formula 1 races, Superbikes and other international events. You can join guided tours or experience the adrenaline with driving sessions.
Misano World Circuit (Marco Simoncelli)
Located near Rimini, this circuit is the paradise of two wheels, home to MotoGP and Superbike competitions. Some packages allow you to try the experience of riding a motorcycle on this historic track.

6. Private collections and unique museums
• Righini Collection (Modena): one of the most important private collections of vintage cars, housed in a castle.
• Museo Nicolis (Verona, just beyond the Emilian border): dedicated to the history of motor racing, with rare models and memorabilia.