Showrooms and ceramics districts to visit between Modena and Reggio Emilia
Stretching between Modena and Reggio Emilia lies the beating heart of Ceramic Valley, one of the world’s most important industrial districts for the production of porcelain stoneware tiles and slabs.
Here you will find not only production facilities, but also high-end showrooms, contemporary exhibition spaces and business centres that welcome architects, designers, international buyers and industry professionals.
Visiting this area means entering an ecosystem where design, technology and industry coexist within a few kilometres of one another.
Sassuolo: the heart of the ceramics district
Sassuolo is the historic heart of Italian ceramic production.
The following are concentrated here:
• Head offices of major brands
• Company showrooms
• Exhibition spaces dedicated to professionals
Many companies have transformed their headquarters into veritable design hubs, featuring stylish interiors, meeting areas and exhibition spaces showcasing complete collections, large-format tiles and practical solutions.
For those working in the architecture and interior design sectors, Sassuolo is an essential stop.
Fiorano Modenese and Formigine: innovation and technology
Just a few minutes from Sassuolo lie Fiorano Modenese and Formigine, two further strategic areas within the district.
Here you can visit:
• Showrooms dedicated to large slabs
• Demonstration areas with real-world applications
• Leading plant engineering companies specialising in ceramic technology
Fiorano, in particular, is also known for being home to major companies involved in the production of machinery and production lines exported all over the world.
It is the ideal area for understanding not only the finished product, but the entire industrial process.
Casalgrande and Scandiano: the link with Reggio Emilia
Moving on to the province of Reggio Emilia, the Casalgrande and Scandiano area completes the ceramics district.
Here too, there are:
• Production facilities
• Company showrooms
• Logistics and commercial centres
This area represents the natural extension of Ceramic Valley to the west, with companies strongly focused on exports and large-scale design.
Showrooms: not just display spaces, but places where design comes to life
The showrooms in Ceramic Valley are not traditional shops.
They are spaces designed to:
• Showcase complete collections
• Display real-life applications of floor and wall tiles
• Simulate architectural settings
• Host technical meetings and workshops
Many companies offer specialist consultancy services for designers, providing technical support on installation, certifications and material performance.
Visiting these spaces gives you the chance to immerse yourself in the creative process.
When to visit the ceramics district
The best time to visit showrooms and ceramics districts is during:
• Industry events
• Company open days
• Design weeks
During these events, companies showcase their new collections and open their doors to international professionals and clients.
Even outside of these events, it is possible to arrange visits by appointment.
A compact and easily accessible area
One of the key strengths of the area between Modena and Reggio Emilia is its compact layout.
In less than 30 minutes by car, you can visit:
• Various company showrooms
• Manufacturing plants
• Technology centres
Its proximity to the A1 motorway and Bologna Airport makes the area easily accessible, even for international visitors.
Ceramic Valley: where product meets design
Visiting the showrooms and ceramic districts between Modena and Reggio Emilia means truly understanding the value of Italian-made products in the surfaces sector.
Here, ceramics is not just a building material, but an industrial and creative project involving:
• Design
• Technology
• Research
• Global markets
Ceramic Valley is a region that tells its story through its exhibition spaces, its companies and its capacity for continuous innovation.
And for those working in the sector, it is almost a must-visit destination.