Emilia-Romagna and its ceramic tradition
In the heart of Emilia-Romagna lies one of the most recognized industrial districts in the world for the production of ceramic surfaces: the Ceramic Valley. This area, which develops mainly between the provinces of Modena and Reggio Emilia, is a focal point for the porcelain stoneware industry, decorative tiles and high-performance technical surfaces.
Within this ecosystem, there are leading companies, truly top international players, who regularly participate in the most important trade fairs and contribute to defining standards of quality, innovation and sustainability.
Let’s see who are the absolute protagonists of this supply chain and what they offer today in the global market.
The big names that dominate the ceramic district of Emilia
Among the most influential industrial realities of the Ceramic Valley we find historical groups and emerging innovators, united by a strong vocation for production excellence and continuous technological evolution.
Marazzi Group
Founded in the thirties in Sassuolo, Marazzi is one of the emblematic brands of Made in Italy in the world. Thanks to careful aesthetics and investment in research, it has been able to win over architects and interior designers. Its products range from wood-effect stoneware to three-dimensional coatings, with an ever-increasing focus on digital technologies and environmental sustainability.
Florim
Based in Fiorano Modenese, Florim stands out for the use of innovative materials and for the production of large ceramic slabs, ideal for contract environments, ventilated facades and furniture. The company is among the first to have obtained the B Corp certification, a sign of a concrete commitment towards a responsible and environmentally friendly business model.
Atlas Concorde
Part of the Concorde group, this brand is synonymous with quality and refinement. Its collections combine stylistic research, technical resistance and a strong international vocation. Atlas Concorde is also very active in the field of outdoor surfaces and in offering tiles for the world of high-end hospitality.
Panariagroup
A multinational group with several brands under its umbrella (including Lea Ceramiche and Cotto d’Este), Panariagroup has a strong focus on experimenting with formats and finishes, collaborating with renowned architecture and design studios to offer exclusive ceramic solutions.
Ceramiche Piemme
With an entirely Italian production, Piemme is appreciated for its flexibility and the ability to customize proposals according to customer needs. Its lines combine aesthetics and functionality, making it ideal for both residential and commercial use.
These companies, together with dozens of other specialist firms, create a compact and responsive business capable of responding promptly to the demands of global markets.
What the exhibitors offer: between aesthetic research and technical performance
Ceramic Valley’s top exhibitors are not limited to the simple production of tiles: they work on complete concepts, integrating design, technology and sustainability at every stage of the process.
At international events such as Cersaie and Tecnargilla, companies showcase products that represent the best in ceramic innovation:
• Ultra-thin plates and extra-large formats for contemporary environments
• Marble, concrete, wood and textured surfaces
• Antibacterial and self-cleaning coatings, based on patented technologies
• Tiles with three-dimensional effects and light play
• Drywall systems and sustainable building solutions
In addition, the increasing presence of green products (made with recycled raw materials and low-impact processes) confirms the evolution of the sector towards a circular economy.
Where ceramic excellence is born: geography of the district
The Ceramic Valley is developed along a compact territorial axis, which allows strong interconnections between companies, research centres, suppliers and institutions. The main areas are:
• Sassuolo: the beating heart of the district, home to many large companies and innovation centers.
• Fiorano Modenese: strategic pole for the engineering of materials and seat of numerous showrooms.
• Casalgrande: known for its technical production and the presence of the GranitiFiandre Creative Centre.
• Scandiano, Maranello and Formigine: complementary areas hosting production facilities, laboratories and start-ups in the sector.
This compact geographical distribution favors logistic and productive synergies, increasing the competitiveness of the district on a global scale.
An international trade fair system
The calendar of events related to ceramics has two key dates:
• Cersaie (Bologna): the most important world fair for ceramics and bathroom furniture, reference point for architects, distributors and designers.
• Tecnargilla (Rimini): dedicated to the ceramic production industry, with a focus on plants, enamels and digital technologies.
On these occasions, the top exhibitors of Ceramic Valley are distinguished not only by the quality of the stands and collections presented, but also by the technological previews that anticipate the trends of the coming years.
In addition to fairs, many companies open the doors of their own showrooms and research laboratories, offering an immersive experience to buyers and professionals.
The challenges of the future: digitalisation and sustainability
The ceramic district of Emilia is facing with determination the changes imposed by the market and the global context.
Among the main drivers:
• Digital transition: plant automation, artificial intelligence for quality control, augmented reality for design.
• Sustainability: reduction of emissions, recovery of waste, efficient use of energy and water.
• Customisation: advanced digital printing systems enable bespoke production for high-end contract, hospitality and residential projects.
These factors are redefining the role of Ceramic Valley exhibitors, increasingly oriented towards a model of conscious industry 4.0.
Ceramic Valley as a model of global excellence
The main exhibitors at Ceramic Valley are an essential reference point for anyone working in the world of architecture, design and advanced building production. Their strength lies in the combination of local roots, international vision and ability to innovate constantly.
Visiting the Ceramic Valley, attending trade fairs or collaborating with its companies means getting in touch with a unique system in the world, where manufacturing tradition and advanced research coexist harmoniously.
Anyone looking for cutting-edge ceramic solutions can only start here.
FAQ – Exhibitors and Ceramic Valley
What is the Ceramic Valley?
It is the industrial district of ceramics that extends between Modena and Reggio Emilia, known for the production of stoneware, tiles and technical surfaces.
Who are the main exhibitors at Ceramic Valley?
Marazzi, Florim, Atlas Concorde, Panariagroup and Ceramiche Piemme are among the district’s leading brands.
Where do the main trade fairs take place?
In Bologna (Cersaie) and Rimini (Tecnargilla), international events for companies and professionals of the sector.
Are the Ceramic Valley companies sustainable?
Yes, many focus on renewable energy, recycling and environmental certifications like B Corp.
Is it possible to visit the showrooms or companies in the district?
Yes, many companies offer tours, open day events and visits by appointment, especially on the occasion of fairs.