What to see in Emilia-Romagna

The most exclusive factory experiences in Motor Valley Visiting a museum is fascinating. Stepping inside a factory, however, is something else entirely. In Emilia’s Motor Valley, factory experiences represent the pinnacle of the motoring experience: controlled access, private tours, and direct contact with the production process. Some of Europe’s most exclusive factory experiences are concentrated…

Emilian aperitifs: what to order and what to pair them with In Emilia-Romagna, the aperitif is not just a pre-dinner drink. It is a social ritual, an opportunity to get together, chat and, of course, enjoy good food. Between Parma, Modena, Bologna and Romagna, the Emilian aperitif has a distinct identity: local produce, regional wines…

Showrooms and ceramics districts to visit between Modena and Reggio Emilia Stretching between Modena and Reggio Emilia lies the beating heart of Ceramic Valley, one of the world’s most important industrial districts for the production of porcelain stoneware tiles and slabs. Here you will find not only production facilities, but also high-end showrooms, contemporary exhibition…

Food Valley with a focus on wellness: wholesome produce and the Mediterranean diet When one thinks of Emilia’s Food Valley, cured meats, fresh pasta and rich traditional dishes immediately spring to mind. Yet this region can also be viewed from a different perspective: that of nutritional wellbeing, the quality of raw ingredients and the balance…

Motor Valley and supercar collecting: investment or passion? In the heart of Emilia-Romagna, Motor Valley is not just an industrial hub: it is also one of the world’s leading centres for car collecting. Ferrari, Lamborghini, Pagani, Dallara and Maserati are not merely iconic brands, but genuine investment assets for international collectors. But is buying an…

Perfect pairings of Emilian wines and traditional dishes In Emilia-Romagna, wine doesn’t simply accompany a meal: it is part of it. Every traditional dish is conceived with the perfect glass of wine in mind, because Emilian cuisine is rich, flavourful and often complex, and needs the right wine to achieve balance. From the Food Valley…

Investing in Ceramic Valley: figures, exports and markets Stretching between Sassuolo, Fiorano Modenese and Maranello lies one of Europe’s most competitive industrial districts: Emilia’s Ceramic Valley. Recognised globally for its production of porcelain stoneware tiles and slabs, it represents a unique ecosystem for those with an entrepreneurial or financial interest in the sector. Investing in…

Women and Motor Valley: the women who made history When we talk about Motor Valley, the collective imagination conjures up images of workshops, racetracks and the big names in motorsport. Yet the history of motoring in Emilia Romagna is not just a male-dominated story. Behind iconic brands such as Ferrari, Maserati, Ducati and Lamborghini, there…

The historic markets of Emilia Romagna: where to buy typical products In Emilia-Romagna, the market is not limited to large cities. Of course, Bologna, Modena and Parma have iconic locations, but it is in the small towns and villages that you can often experience the most authentic spirit of the region. Here, the weekly market…

Ceramics and environmental sustainability: recycling, energy, certifications Sassuolo's Ceramic Valley is one of the world's most advanced industrial districts in the production of porcelain stoneware tiles and slabs. In recent years, in addition to technological innovation and design, the sector has invested significantly in environmental sustainability. Today, talking about ceramics means addressing issues such as…